Photography is the cradle of Content Creation
Before video and animation made their debut in content creation, photography held the dominant position in online marketing and ads. It might seem that photography has been overshadowed by videos and animations. But photography has an advantage that videos and animations don't have.
A glance is enough to consume the message.
That is why it is still indispensable in content creation. It is often also used to supplement videos and animations where necessary. Depending on the marketing message and the social platform used, photography can be that finishing touch in your branding or content creation. Photography combined with other forms of content creation such as graphic design and possibly video and animations works as a visual invitation for your target group.
Online users are annoyed when content or a website appears without images that add value. No value-added photos or any other visual sensation, results in keep on scrolling. Unless there is a robust text. However, robust text or not, content with images is viewed more often and shared a lot more on social media than content without images.
Photography and stock photos
Original photos are a good idea to make an authentic impression and tell about your mission, vision, product or service. Stock photos can also be a great content savior.
It is important that you blend the stock photos into your branding and corporate identity.
In addition to photography, Wing It Creations can also provide your selected stock photos with graphic design with your branding and corporate identity.
The lens on your target group
Focus on your target group.
This can be done in two ways:
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Use authentic and real images that tell your story.
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Or use stock photos in such a way that they tell your story.
Nowadays content creation without images is unthinkable. Original photography or an original use of stock photos give your content a personal touch. This special touch increases credibility and involvement.
Authentic images show the real side of your company and humanize your brand.
A hybrid photography approach
It is efficient and time-saving to use original photography and stock photos together in your content creation.
Original photography is the focus in core campaigns and additional content is ideal for carefully selected stock photos that, together with graphic design, maintain your authentic brand appearance.
Photography and an authentic appearance
Authenticity is not only captured in the method of photography, but also in the post-processing of the photos. Post-processing can include retouching photos, applying graphic design such as your branding and corporate identity or photo manipulation.
Wing It Creations has the expertise to provide you with the best approach to your images for your content creation and website.
Click here for more information or if you would like to make an appointment. Together we will explore the best approach for your content creation!